<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[DTRANSFORMA]]></title><description><![CDATA[DTRANSFORMA is Digital Transformation Enabler to help you transform to Social Business.]]></description><link>https://www.dtransforma.net/thinking</link><generator>RSS for Node</generator><lastBuildDate>Wed, 13 May 2026 10:32:05 GMT</lastBuildDate><atom:link href="https://www.dtransforma.net/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[4 tips for successful advertising copy in B2B]]></title><description><![CDATA[At first glance, advertising copy in the B2B sector sounds rather bland. But appearances are deceptive, because B2B ad copy in particular...]]></description><link>https://www.dtransforma.net/post/4-tips-for-successful-advertising-copy-in-b2b</link><guid isPermaLink="false">615b4bd0130463001700d0cf</guid><pubDate>Tue, 05 Oct 2021 23:10:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_584f4e787557796b6a7055~mv2_d_5760_3840_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[Social Selling: Why Telephone Acquisition Isn't a Sales Task]]></title><description><![CDATA[There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...]]></description><link>https://www.dtransforma.net/post/social-selling-why-telephone-acquisition-isn-t-a-sales-task</link><guid isPermaLink="false">61280385ccefab0017d9933c</guid><category><![CDATA[B2B Marketing]]></category><category><![CDATA[B2B Sales]]></category><category><![CDATA[Social Selling]]></category><category><![CDATA[Social Media]]></category><pubDate>Thu, 26 Aug 2021 21:35:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_0a0844a2b33244f381c7b793dfd2b723~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[Develop a solid SEO strategy for B2B companies in 7 steps]]></title><description><![CDATA[It's hard to imagine B2B without the Internet as a marketing channel. But some of the approaches to online marketing in B2B are very...]]></description><link>https://www.dtransforma.net/post/develop-a-solid-seo-strategy-for-b2b-companies-in-7-steps</link><guid isPermaLink="false">61256178a2e7ff0015af6ea1</guid><category><![CDATA[Search Engine]]></category><category><![CDATA[B2B]]></category><category><![CDATA[B2B Sales]]></category><pubDate>Tue, 24 Aug 2021 22:00:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_cb5095a666bb4d058700fd57a5dfefb0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[B2B buying center. Why the buying center has to be cracked by marketing?]]></title><description><![CDATA[What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...]]></description><link>https://www.dtransforma.net/post/b2b-buying-center-why-the-buying-center-has-to-be-cracked-by-marketing</link><guid isPermaLink="false">609ea3731660940015ba2b84</guid><category><![CDATA[B2B Marketing]]></category><category><![CDATA[Buyer Persona]]></category><category><![CDATA[B2B]]></category><pubDate>Fri, 14 May 2021 17:14:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_0333fd9c970f48f280f98360ce764a03~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[B2B marketing strategy guide with tips, trends and perspectives]]></title><description><![CDATA[The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...]]></description><link>https://www.dtransforma.net/post/b2b-marketing-strategy-guide-with-tips-trends-and-perspectives</link><guid isPermaLink="false">609e37edfd3ade001595c724</guid><category><![CDATA[Inbound Marketing]]></category><category><![CDATA[Content Marketing]]></category><category><![CDATA[B2B Marketing]]></category><category><![CDATA[Buyer Persona]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[B2B]]></category><pubDate>Fri, 14 May 2021 12:01:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_5f706338614d6249395551~mv2_d_4761_3174_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[9 things executives can learn from online influencers ]]></title><description><![CDATA[In the rapidly changing world of VUCA, executives have to develop into influencers and build their network of relationships online....]]></description><link>https://www.dtransforma.net/post/9-things-executives-can-learn-from-online-influencers</link><guid isPermaLink="false">603cf79ad1bfbe001580bbaf</guid><category><![CDATA[Influencer Marketing]]></category><pubDate>Mon, 01 Mar 2021 15:11:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d16ca_8dd60236ca5e4f1d8eaaa3dc8b7009c6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[8 lead magnets for successful B2B lead generation]]></title><description><![CDATA[Lead magnets are currently indispensable for successful digital sales. It is particularly worthwhile to use this with regard to the B2B...]]></description><link>https://www.dtransforma.net/post/8-lead-magnets-for-successful-b2b-lead-generation</link><guid isPermaLink="false">603ceba7600e39001503bfe3</guid><pubDate>Mon, 01 Mar 2021 14:16:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_735a1d9ab55149bcb7afe099d62b6a87~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[6 search engine measures for the B2B sector]]></title><description><![CDATA[Search engine optimization (SEO) and search engine advertising (SEA) are used for targeted search engine marketing (SEM). Six tips...]]></description><link>https://www.dtransforma.net/post/6-search-engine-measures-for-the-b2b-sector</link><guid isPermaLink="false">603cbe1e0d207d0015115c83</guid><category><![CDATA[Advertising]]></category><category><![CDATA[B2B]]></category><category><![CDATA[Search Engine]]></category><pubDate>Mon, 01 Mar 2021 10:37:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d16ca_eb84a9b82f3a4b4c8e0df8b928dc44ea~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[What is Microtargeting and how is utilized in B2B marketing?]]></title><description><![CDATA[Microtargeting as a form of marketing allows companies to address their target groups in an extremely personalized way. B2C companies and...]]></description><link>https://www.dtransforma.net/post/what-is-microtargeting-and-how-is-utilized-in-b2b-marketing</link><guid isPermaLink="false">603cb458e172de0041cc9adb</guid><category><![CDATA[Advertising]]></category><category><![CDATA[B2B]]></category><category><![CDATA[B2B Marketing]]></category><pubDate>Mon, 01 Mar 2021 10:08:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_f3dc5e4458604c4697830a94a0c441fd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[What is lead management? Definition, strategies and processes in B2B marketing]]></title><description><![CDATA[Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...]]></description><link>https://www.dtransforma.net/post/what-is-lead-management-definition-strategies-and-processes-in-b2b-marketing</link><guid isPermaLink="false">603c993476493a00174069ed</guid><category><![CDATA[B2B Sales]]></category><category><![CDATA[Inbound Marketing]]></category><category><![CDATA[Content Marketing]]></category><category><![CDATA[Account Based Marketing]]></category><category><![CDATA[Buyer Persona]]></category><pubDate>Mon, 01 Mar 2021 09:20:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_0bdbd94d07d4483685dbae18f5e19058~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[What is CRM? Definition, strategies in B2B marketing]]></title><description><![CDATA[A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...]]></description><link>https://www.dtransforma.net/post/what-is-crm-definition-strategies-in-b2b-marketing</link><guid isPermaLink="false">602d32b92da42e0018f14b32</guid><category><![CDATA[B2B Sales]]></category><category><![CDATA[B2B Marketing]]></category><pubDate>Thu, 18 Feb 2021 08:34:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d16ca_54674b474a0449008ea888b1afff5c10~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[What does a community manager actually do?]]></title><description><![CDATA[The job description of the community manager is still quite unknown and often underestimated - especially in B2B communication. Read here...]]></description><link>https://www.dtransforma.net/post/what-does-a-community-manager-actually-do</link><guid isPermaLink="false">602d23420970be00176e5bf0</guid><category><![CDATA[Social Media]]></category><pubDate>Wed, 17 Feb 2021 14:30:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_50674e4538324d55484159~mv2_d_4567_3045_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[Customers are also looking for the “wow” factor in B2B]]></title><description><![CDATA[3D product visualization has long been an integral part of engineering. Companies use 3D data of products to better explain and...]]></description><link>https://www.dtransforma.net/post/customers-are-also-looking-for-the-wow-factor-in-b2b</link><guid isPermaLink="false">602d1df358fcfa00172fb8f3</guid><pubDate>Wed, 17 Feb 2021 14:05:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_0323ba6c05a14847ba6dad6178e7109d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[With the Value Proposition Canvas to the optimal B2B content]]></title><description><![CDATA[If you consider content to support a product that a company develops for potential customers, then it makes sense to use methods and...]]></description><link>https://www.dtransforma.net/post/with-the-value-proposition-canvas-to-the-optimal-b2b-content</link><guid isPermaLink="false">602d152058fcfa00172fb107</guid><pubDate>Wed, 17 Feb 2021 13:33:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_4741436a776d45456f6551~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[What is B2B sales? - strategies, processes and trends]]></title><description><![CDATA[Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...]]></description><link>https://www.dtransforma.net/post/what-is-b2b-sales-strategies-processes-and-trends</link><guid isPermaLink="false">5ff5dacf31d41200178ccfe3</guid><category><![CDATA[Social Selling]]></category><category><![CDATA[Digital Transformation]]></category><category><![CDATA[B2B Sales]]></category><category><![CDATA[Inbound Marketing]]></category><category><![CDATA[Content Marketing]]></category><pubDate>Tue, 09 Feb 2021 16:24:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_5d43750aad7446c0abe5f8a7e1b981dc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[Why employees are the best ambassadors]]></title><description><![CDATA[Brand ambassadors have always been a strong support for companies. Currently, more and more companies are concentrating on social media...]]></description><link>https://www.dtransforma.net/post/why-employees-are-the-best-ambassadors</link><guid isPermaLink="false">5ffe1cc1371f280017d7a9d9</guid><category><![CDATA[Employee Advocacy]]></category><category><![CDATA[Influencer Marketing]]></category><pubDate>Mon, 08 Feb 2021 22:11:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_d959443cf14041689f4e883f5e0a1dad~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[9 tips for social selling! The digital alternative to cold calling in B2B]]></title><description><![CDATA[The advantages of social selling in B2B With social selling ("social selling"), companies communicate with potential customers via...]]></description><link>https://www.dtransforma.net/post/9-tips-for-social-selling-the-digital-alternative-to-cold-calling-in-b2b</link><guid isPermaLink="false">5ff64af3cdc976001810822a</guid><category><![CDATA[Social Selling]]></category><category><![CDATA[B2B Sales]]></category><pubDate>Thu, 04 Feb 2021 23:50:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d16ca_9dace8ed489549fe904b1f456bc21a9e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[What is programmatic advertising? Definition and application in B2B marketing]]></title><description><![CDATA[Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of ​​it. It's not that complicated...]]></description><link>https://www.dtransforma.net/post/what-is-programmatic-advertising-definition-and-application-in-b2b-marketing</link><guid isPermaLink="false">602e5997135e72001834e26b</guid><category><![CDATA[B2B Marketing]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[B2B]]></category><pubDate>Thu, 04 Feb 2021 13:00:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d16ca_45da5c9206b54643bc8e2e1d2a3c0612~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[Social Selling - Influence the customer's buying journey]]></title><description><![CDATA[There is a tense silence in the office. All sales representatives are sitting at their desks, staring at their monitors and typing with...]]></description><link>https://www.dtransforma.net/post/social-selling-influence-the-customer-s-buying-journey</link><guid isPermaLink="false">5ff5c590ee5f1200173bd994</guid><category><![CDATA[Social Selling]]></category><pubDate>Thu, 28 Jan 2021 14:27:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d16ca_0698ccbc1be545f3a111065599d99970~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item><item><title><![CDATA[Benefits of social selling]]></title><description><![CDATA[In a traditional sales process, there is one person who sells something (the seller) and someone who is sold something (the buyer). Cold...]]></description><link>https://www.dtransforma.net/post/benefits-of-social-selling</link><guid isPermaLink="false">5ff5cc14cdc97600180fcd47</guid><category><![CDATA[Social Selling]]></category><pubDate>Thu, 14 Jan 2021 14:46:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d16ca_cab71e1b387d43b1966bc8b4884880c7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aleksander Mitrovic</dc:creator></item></channel></rss>