6 steps to successful social selling in B2B
In order to use social selling efficiently and successfully, we recommend the following six steps:
1. Create the basis
Create an engaging and complete profile to make a compelling first impression.
Post and share content regularly
Show your target customers what experiences you have already had.
2. Increase awareness
Build up your network piece by piece and maintain your contacts
Try to reach the right audience.
3. Build network
Make new contacts
Build relationships with your contacts.
Keep an eye out for exciting contacts
Make exciting contributions to make new contacts
Share and like your company's content and industry topics.
5. Move it offline
Take the opportunity to invite your digital contacts to an event or a meeting.
Involve your colleagues from sales.
Use social selling tools to get to know your contacts and their wishes, to find new contacts and to check your successes.