B2B marketing strategy guide with tips, trends and perspectives
The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...
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Our Thinking
Aleksander Mitrovic
- 4 min
6 search engine measures for the B2B sector
Search engine optimization (SEO) and search engine advertising (SEA) are used for targeted search engine marketing (SEM). Six tips...
980
Aleksander Mitrovic
- 10 min
What is Microtargeting and how is utilized in B2B marketing?
Microtargeting as a form of marketing allows companies to address their target groups in an extremely personalized way. B2C companies and...
1490
Aleksander Mitrovic
- 7 min
What is programmatic advertising? Definition and application in B2B marketing
Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of it. It's not that complicated...
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