Our Thinking

Aleksander Mitrovic

13 min read

B2B marketing strategy guide with tips, trends and perspectives

The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...

Aleksander Mitrovic

4 min read

Search engine optimization (SEO) and search engine advertising (SEA) are used for targeted search engine marketing (SEM). Six tips...

Aleksander Mitrovic

10 min read

Microtargeting as a form of marketing allows companies to address their target groups in an extremely personalized way. B2C companies and...

Aleksander Mitrovic

7 min read

Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of it. It's not that complicated...