Our Thinking

There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...

What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...

The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...

Microtargeting as a form of marketing allows companies to address their target groups in an extremely personalized way. B2C companies and...

A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...

Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of ​​it. It's not that complicated...

The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...

The buyer persona should be at the beginning of every marketing strategy and accompany marketers in all communication measures for their...

In B2B marketing and sales, the term “customer journey” is often still used as a synonym for “customer relationship management”. But...