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Our Thinking
B2B marketing strategy guide with tips, trends and perspectives
The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...
Aleksander Mitrovic
13 min read
What is lead management? Definition, strategies and processes in B2B marketing
Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
Aleksander Mitrovic
10 min read
What is B2B sales? - strategies, processes and trends
Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...
Aleksander Mitrovic
19 min read
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