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13 min

B2B marketing strategy guide with tips, trends and perspectives

The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...

100

Aleksander Mitrovic

10 min

What is lead management? Definition, strategies and processes in B2B marketing

Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...

170

Aleksander Mitrovic

19 min

What is B2B sales? - strategies, processes and trends

Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...

550

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