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Aleksander Mitrovic
10 min read
What is lead management? Definition, strategies and processes in B2B marketing
Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
Aleksander Mitrovic
5 min read
Account-Based Marketing - Targeted approach instead of flying blind
The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...
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