Our Thinking

There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...

It's hard to imagine B2B without the Internet as a marketing channel. But some of the approaches to online marketing in B2B are very...

Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...

A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...

Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...

The advantages of social selling in B2B With social selling ("social selling"), companies communicate with potential customers via...

The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...