Social Selling: Why Telephone Acquisition Isn't a Sales Task
There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...
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Our Thinking
Aleksander Mitrovic
- 6 min
Develop a solid SEO strategy for B2B companies in 7 steps
It's hard to imagine B2B without the Internet as a marketing channel. But some of the approaches to online marketing in B2B are very...
160
Aleksander Mitrovic
- 10 min
What is lead management? Definition, strategies and processes in B2B marketing
Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
590
Aleksander Mitrovic
- 7 min
What is CRM? Definition, strategies in B2B marketing
A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...
2250
Aleksander Mitrovic
- 19 min
What is B2B sales? - strategies, processes and trends
Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...
650
Aleksander Mitrovic
- 3 min
9 tips for social selling! The digital alternative to cold calling in B2B
The advantages of social selling in B2B With social selling ("social selling"), companies communicate with potential customers via...
190
Aleksander Mitrovic
- 5 min
Account-Based Marketing - Targeted approach instead of flying blind
The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...
560
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