Aleksander Mitrovic6 minB2B buying center. Why the buying center has to be cracked by marketing?What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...
Aleksander Mitrovic13 minB2B marketing strategy guide with tips, trends and perspectivesThe challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...
Aleksander Mitrovic10 minWhat is lead management? Definition, strategies and processes in B2B marketingGenerating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
Aleksander Mitrovic6 minBuyer persona in B2B marketing - definition, advantages and criteriaThe buyer persona should be at the beginning of every marketing strategy and accompany marketers in all communication measures for their...