Our Thinking

Develop a solid SEO strategy for B2B companies in 7 steps

It's hard to imagine B2B without the Internet as a marketing channel. But some of the approaches to online marketing in B2B are very...

What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...

The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...

Search engine optimization (SEO) and search engine advertising (SEA) are used for targeted search engine marketing (SEM). Six tips...

Microtargeting as a form of marketing allows companies to address their target groups in an extremely personalized way. B2C companies and...

Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of it. It's not that complicated...