Aleksander Mitrovic19 minWhat is B2B sales? - strategies, processes and trendsLike marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...
Aleksander Mitrovic4 minCustomer journey in B2B marketingIn B2B marketing and sales, the term “customer journey” is often still used as a synonym for “customer relationship management”. But...