Aleksander Mitrovic9 minB2B influencer marketing - definition, meaning and examplesMarketing circles have been enthusiastic about influencer marketing for years. Today's consumer is increasingly ignoring traditional...
Aleksander Mitrovic8 minZagovorništvo zaposlenih kot največja neizrabljena marketinška priložnost 2. delMerjenje učinkov zagovorništva zaposlenih V prejšnji številki smo se osredotočili na širši kontektst zagovorništva zaposlenih, ki je v...
Aleksander Mitrovic4 minCustomer journey in B2B marketingIn B2B marketing and sales, the term “customer journey” is often still used as a synonym for “customer relationship management”. But...