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Our Thinking
B2B influencer marketing - definition, meaning and examples
Marketing circles have been enthusiastic about influencer marketing for years. Today's consumer is increasingly ignoring traditional...
Aleksander Mitrovic
9 min read
Zagovorništvo zaposlenih kot največja neizrabljena marketinška priložnost 2. del
Merjenje učinkov zagovorništva zaposlenih V prejšnji številki smo se osredotočili na širši kontektst zagovorništva zaposlenih, ki je v...
Aleksander Mitrovic
8 min read
Customer journey in B2B marketing
In B2B marketing and sales, the term “customer journey” is often still used as a synonym for “customer relationship management”. But...
Aleksander Mitrovic
4 min read
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