Social Selling: Why Telephone Acquisition Isn't a Sales Task
There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...
Social Selling: Why Telephone Acquisition Isn't a Sales Task
What is Microtargeting and how is utilized in B2B marketing?
What is CRM? Definition, strategies in B2B marketing
What is programmatic advertising? Definition and application in B2B marketing
Account-Based Marketing - Targeted approach instead of flying blind
Buyer persona in B2B marketing - definition, advantages and criteria
B2B influencer marketing - definition, meaning and examples
Customer journey in B2B marketing