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Our Thinking
What is lead management? Definition, strategies and processes in B2B marketing
Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
Aleksander Mitrovic
10 min read
What is B2B sales? - strategies, processes and trends
Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...
Aleksander Mitrovic
19 min read
Buyer persona in B2B marketing - definition, advantages and criteria
The buyer persona should be at the beginning of every marketing strategy and accompany marketers in all communication measures for their...
Aleksander Mitrovic
6 min read
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