Aleksander Mitrovic10 minWhat is lead management? Definition, strategies and processes in B2B marketingGenerating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
Aleksander Mitrovic19 minWhat is B2B sales? - strategies, processes and trendsLike marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...
Aleksander Mitrovic6 minBuyer persona in B2B marketing - definition, advantages and criteriaThe buyer persona should be at the beginning of every marketing strategy and accompany marketers in all communication measures for their...
