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Our Thinking
What is lead management? Definition, strategies and processes in B2B marketing
Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
Aleksander Mitrovic
10 min read
61
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What is CRM? Definition, strategies in B2B marketing
A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...
Aleksander Mitrovic
7 min read
235
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What is B2B sales? - strategies, processes and trends
Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...
Aleksander Mitrovic
19 min read
72
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9 tips for social selling! The digital alternative to cold calling in B2B
The advantages of social selling in B2B With social selling ("social selling"), companies communicate with potential customers via...
Aleksander Mitrovic
3 min read
20
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Account-Based Marketing - Targeted approach instead of flying blind
The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...
Aleksander Mitrovic
5 min read
58
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