Our Thinking

Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...

Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...

Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of ​​it. It's not that complicated...

In a traditional sales process, there is one person who sells something (the seller) and someone who is sold something (the buyer). Cold...

The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...

The use of social selling is a logical consequence of the changed information and purchasing behavior of people in companies. Through the...

In order to use social selling efficiently and successfully, we recommend the following six steps: 1. Create the basis Create an engaging...

Informed marketers are now relying on Social selling, around which all sorts of myths and misunderstandings have grown up. But what is...

Digitization is increasing in many areas of life and business and is changing the way we live and work together. So it is only logical...