What is lead management? Definition, strategies and processes in B2B marketing
Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
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Our Thinking
Aleksander Mitrovic
- 19 min
What is B2B sales? - strategies, processes and trends
Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...
640
Aleksander Mitrovic
- 7 min
What is programmatic advertising? Definition and application in B2B marketing
Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of it. It's not that complicated...
7300
Aleksander Mitrovic
- 2 min
Benefits of social selling
In a traditional sales process, there is one person who sells something (the seller) and someone who is sold something (the buyer). Cold...
120
Aleksander Mitrovic
- 5 min
Account-Based Marketing - Targeted approach instead of flying blind
The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...
560
Aleksander Mitrovic
- 1 min
With topic expertise on new ways to generate leads
The use of social selling is a logical consequence of the changed information and purchasing behavior of people in companies. Through the...
150
Aleksander Mitrovic
- 1 min
6 steps to successful social selling in B2B
In order to use social selling efficiently and successfully, we recommend the following six steps: 1. Create the basis Create an engaging...
80
Aleksander Mitrovic
- 2 min
5 fatal misconceptions about B2B Social selling
Informed marketers are now relying on Social selling, around which all sorts of myths and misunderstandings have grown up. But what is...
270
Aleksander Mitrovic
- 1 min
Digitization as a motor
Digitization is increasing in many areas of life and business and is changing the way we live and work together. So it is only logical...
130
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